Take full ownership of the Bringo Retention & Loyalty marketing strategies and processes, and actively contribute to the achievement of company objectives.
Develop, execute and continuously refine programs that lead to improved customer retention, drive revenue, and ultimately maximize customer LTV.
Leverage existing customer data to build customer segmentation / life stages and deliver relevant and personalized content to Bringo customers across multiple channels, including in-app and on-site content.
Design and implement the promotions calendar, grow ROI, and manage the promo budget.
Manage customer support processes and supervise customer support representatives, ensuring customers receive the best and quickest service possible.
Lead the process of professionalization of the customer support department, including the implementation of dedicated ticketing tools and opening new customer support channels.
Manage the direct communications calendar in alignment with the overall commercial calendar.
Build customer journeys, drive engagement and increase conversion rates across multiple channels including in-app and on-site conversions.
Closely track and improve in-app and on-site UX and CvR, applying AB testing and in-app messaging tools.
Lead the creation of materials and content necessary for the execution of all direct to consumer campaigns, by managing the work of the creative agency.
Lead the discovery and integration of new CRM and campaign management tools.
Fully manage the Bringo customer database, consumer analytics and reporting.
Build efficient and effective cross-functional collaboration within the marketing team, ensuring agile and effective delivery of projects.
Work closely with other Bringo team (Sales, Product) on creating customer value.
Communicate clearly to the Marketing Manager the plans and status of user retention activities.
Stay on top of the latest user acquisition trends and contribute to a data-driven and collaborative Bringo organizational culture.
Bachelor’s degree in Marketing, Business Administration, IT, Finance, or related fields.
A minimum of 3 years experience managing marketing or CRM campaigns in a highly competitive setting, preferably in mobile-driven businesses.
Exceptional interpersonal, written and oral communication skills.
Experience in working with CRM tools.
A natural knack for data crunching, with a deep understanding of digital marketing tools.
Strong project management skills.
Experience in copy writing is a plus.
Detail-oriented, organized, and highly-motivated.
Professional and proactive work ethic.
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